So, it’s a rainy Spring Sunday, and I’ve been thinking. Thinking about the vendor event I did this week, the kind of events I always do, the ways I set up my table, what products I show, what products I choose to leave in the box under the table… And what I’m realizing about all of this is that I could use some advice. I’m confident in my creative skills, and I’m confident in my ability to make my little web shop pretty and inviting. But what escapes me is how to improve my success with face-to-face selling.
I am often disappointed after one of these events. I nearly always make back my table fee, and then some, but I don’t necessarily feel like I’ve made enough sales to make all of the set-up and tear-down work (which I rarely have any help with) worthwhile.
I suspect part of the problem is that I get myself into these events that are more vendor-ish than craft-ish. In other words, it’s Tupperware, Mary Kay, Pampered Chef, and me. One of these things is not like the others, right? So, ok, maybe I need to be more picky in my choice of venue. But that aside, I think my display could use some help. When I look at my table in comparison to some of the others… well, it just doesn’t WOW me.
The photo at the top of this post is of my spot at last Thursday night’s event.
- Does it make you want to stop and take a look?
- How would you improve it?
- Would you show more items?
- Would you display what is there in a different manner?
- (Would you iron the tablecloth before the show? Geez…)
Any and all suggestions are welcome – and please don’t be afraid to criticize. Honest critique is what I am after. And hey, if you’ve actually been to one of my events and seen my setup in person, all the better.
There are photos of past displays on my facebook page if you want to see more.
So? Lay it on me 🙂